Showing posts with label Demand Destruction. Show all posts
Showing posts with label Demand Destruction. Show all posts

Monday, February 2, 2009

TV SALES JANUARY 2009


Bloomberg has an interesting article on TV sales.

Jan. 30 (Bloomberg) -- With her new 46-inch flat-panel television mounted above the fireplace, Theresa Nelson is ready for the big game.

“I wanted a new TV before the Super Bowl,” said Nelson, a 45-year-old brewery engineer at MillerCoors LLC. She paid $1,499 for the Samsung Electronics Co. TV at the Best Buy in Greensboro, North Carolina. The TV, which replaced her 10-year-old set, was $600 off and better than Circuit City’s price, she said.




THOUGHTS:
  • Demand is falling
  • Prices are falling to match lower demand with the hope of increasing unit sales
  • If sales fall too much, capacity utilization at plants will break below the profitability point
  • Expect retailers to push computers to try to stem revenue losses from slowing television sales
  • Retailers will push more netbooks and second computers as well as accessories that enable consumers to do more.