Coca Cola Bottle Innovation

Coca-Cola Co., under fire from environmentalists for using plastic bottles, has introduced a new packaging material made partly from plants. The container has "the same weight, the same feel, the same chemistry, and functions exactly the same way" as a regular plastic bottle, a Coke spokeswoman says.

via online.wsj.com

Beverage manufactures are under pressure on multiple fronts.

Environmentalists want things like carbon removed from the CPG supply chain. According to the article plastic (PET) is not recycled at a high rate. Here in Michigan there is a ten cent deposit on beverages that are carbonated. The redemption rate on recyclable containers, including cans, is reported as between 95% and 99%.

The lighter beverage makers can make containers, the more that is saved on fuel costs that are part of distribution. It's a delicate balancing act. Strength must be maintained and the package must protect the contents from changing when exposed to environmental conditions that vary. Heat and light being two that may affect the contents.

Posted via web from admore's posterous

OUT-OF-STOCKS

Kroger has both Coke and Pepsi two-liter bottles on sale. Three times in less than a week there was an out-of-stock [OOS ] on the product I was seeking to buy.

Day one had and OOS on the floor.
This situation had me asking a customer service manager to check the back room. Product was found. Two units purchased.

Day two had an OOS on the floor.
This time I ask the manager on duty if he would kindly check the backroom This time there was a store OOS. Since this brand and type was what I wanted I went to another Kroger location less than a mile away. They had it in stock. One unit purchased.

Day three OOS after a partial selection.
Went to the second Kroger that had preferred product in purchase number two. This time my goal was to buy two units as today was the last day of a 4/$5 sale. This time there was only one unit left of the preferred product. Bought that one and also bought a similar product from the other guy.

Consumer Behavior: Sometimes the consumer will...

• Flavor Shift
• Store Shift
• Brand Shift
• Not Buy

The Bottom Line
Coca-Cola, CCE, and Pepsi, PBG, need to do a better job on in stock and availability for their products.



What has been you experience with out-of-stocks on food, beverages and consumer packaged goods products?

What did you do?