Coca-Cola Co., under fire from environmentalists for using plastic bottles, has introduced a new packaging material made partly from plants. The container has "the same weight, the same feel, the same chemistry, and functions exactly the same way" as a regular plastic bottle, a Coke spokeswoman says.
Beverage manufactures are under pressure on multiple fronts.
Environmentalists want things like carbon removed from the CPG supply chain. According to the article plastic (PET) is not recycled at a high rate. Here in Michigan there is a ten cent deposit on beverages that are carbonated. The redemption rate on recyclable containers, including cans, is reported as between 95% and 99%.
The lighter beverage makers can make containers, the more that is saved on fuel costs that are part of distribution. It's a delicate balancing act. Strength must be maintained and the package must protect the contents from changing when exposed to environmental conditions that vary. Heat and light being two that may affect the contents.