Many media analysts expect that Comcast Corp.'s plan to buy a controlling interest in NBC Universal would give it a significant say in the future of online video -- and accelerate Hulu's move to a subscription service.
It appears that we may be near an inflection point for online digital media. New powers seek to tilt the field in their favor (content creators and content distributors). You can't blame them for trying to get the full price the market is willing to pay.
What content has value?
What is the value of that content?
Is there a mix that increases total profits even if the most valuable content is seemingly under priced?
What is the optimal price to maximize profits? This is currently unknown and may remain that way for several years.