Tristan Walker, the head of business development for Foursquare, estimates current Foursquare app users to be around a quarter of a million. He says the company hopes to make money by working with “local mom and pop shops” as well as mid-sized retailers. For instance, he said, Tasti D-Lite recently launched a Loyalty Program on Foursquare, through which customers can earn and redeem points by tweeting or checking in on Foursquare while stopping by the ice cream chain.
Interesting article. Gaining the support of small establishments on the ground is hard. Perhaps they will have the mayors and super-users (currently there are three super-user levels) spread the word on how Foursquare can help.
Three forces for local to harness.
Visits - Who When and Where?
Loyalty - How often?
Word-of-Mouth - Is the message being spread? New levels of awareness are critical for sales growth.